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This site has the following in the web page, "Complete Dental Care for the Entire Family." We noticed that the web page also stated " Today to schedule your next dental appointment with Dr." It also stated " Kimmel, and experience the soft and caring touch of a professional who cares! At McCordsville Family Dentistry. Provides all of the dental services you need. Kimmel, DDS is a sensitive dental professional with the level of experience and education required to provide his patients with the highest level of care and attention." The header had McCordsville as the highest ranking keyword. It was followed by Dentist, Fishers Dentists, and Fishers Dental which isn't as ranked as highly as McCordsville. The next words the site uses is Fishers Family Dentist. Dentistry was also included and might not be seen by search engines.